“Ochobo”, see a small and closed mouth, recipe has long been a traditional Japanese mark of beauty while western women spend millions of dollars on fattening their lips with collagen. The bigger the sexier. Beauty is in the eyes of the beholder, prescription true. But what about just being free to chow down on a big juicy hamburger at your local diner? Well now thanks to a creative advertising campaign for Freshness Burger, a national food chain in Japan, women are finally free to have it their way! Check out this innovative solution that is liberating the ladies of Japan.